MINI INTERVIEW VOL II: ONCUE
MINI INTERVIEW VOL II: ONCUE
"Cybertruck" - Now Streaming Everywhere
April 2021: Hook is found while writing. Stashed it for later use.
October 2021: 1,000+ guitar loops later, the right melody is found. Cybertruck is born.
April 2022: Promotion begins for upcoming single, Cybertruck.
April 25th, 2022 - Elon Musk purchases Twitter for 45$ billion dollars.
I’ll just leave that there. I had planned on drafting some wild ass metaphor here, but the *coincidence* is funny enough.
Fresh off the release of the release of “Rich Off My Pain,” OnCue hits pay dirt once more with “Cybertruck,” featuring production from Yellow Trash Can.
A blend of comedic prowess and earnest self-expression, Cybertruck encapsulates one of the signature attributes in OnCue’s arsenal - versatile spontaneity.
Shot by Caleb, the music video for Cybertruck is more of a cleverly crafted 3-minute short film showcasing the creativity of every artist involved - even Musk himself.
By not replying to the copious of part-ironic part-serious tweets from OnCue begging for a Cybertruck for the shoots, the video was able to spawn another comedic layer.
If you’re like me, you might have drawn a comparison between the music video of Young Thug’s “Wyclef Jean,” but we’re not alone. “I’d be lying if I said that video didn’t inspire parts of the comedic elements, that’s an all-time production,” Cuey explains.
Check out an excerpt of our conversation below. Stay tuned for the feature-length interview.
JB: The rollout for Cybertruck was entertaining as hell. How long has this been in the works?
OC: I wrote the chorus about a year ago and kept it in the stash for a while. Immediately, when I wrote it the idea of tweeting at Elon repeatedly came into my head - market it to people without it feeling like it's...marketing. But the song wasn't ready. I let it marinate for months, which is so rare for me to do. One weekend I went through like 1,000 guitar loops trying to find the right melodic idea to match, and eventually found the roots.
JB: The ingenuity and comedic value of the music video were just as gripping as the track itself. How did you and your team come up with the structure/themes of the video?
OC: Caleb [director] and I just kept asking, how do you make a video for a song called Cybertruck without a damn Cybertruck? The first idea that came to my head was "What if I was driving/riding in everything that WASN'T a Cybertruck? So the swan boat, the smart car, etc. came to my head. Then somewhere along the way brainstorming, I started to think about the kid's version… there had to be one out there. Then, I shit you not a fan DMed me a link a couple of days later to one available at Walmart, and I kinda was like...maybe I HAVE to do this now? Shouts to that dude. Definitely pushed it over the edge. So Caleb and I, just threw all these crazy unhinged ideas together that make 0 sense, and tadah!
JB: You’ve been consistently releasing music which I’m sure your fans appreciate, but in an age of short attention spans, I must ask, what’s next for you this year?
OC: 2022 - a shit ton of music. I'm sitting on too much music. I think I might actually put out a body of work this year. Some other cool shit is happening this year too but I can't really speak on it right now, but music music music. Maybe I'll hit the road again. I'm enjoying this whole work on music 24/7 thing though, I can't front.
Follow OnCue on social media below, and let me know what you thought of Cybertruck!